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The Reframe

The Reframe

A weekly column for accountants on the conversations they've been avoiding.

Latest

When you're not excited anymore, you need a reframe

Jul 14, 2026

I still believe the boundary is the service. I just had the order wrong.

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his business tripled. my fee didn't.

Jul 7, 2026

She's raised her oldest client twice in eight years. She still charges him half of what the work costs.

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it was never about the money

Jun 30, 2026

So what are we actually protecting when we won't hold the line?

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I'm STILL thinking about tiers...

Jun 23, 2026

Why stop at 2 tiers, when we can explore just having ONE?!

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nobody expected a perfect quote

Jun 16, 2026

You got a quote wrong... You know you got it wrong... And you've decided to pay for it yourself rather than say something to your client.

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The Reframe

A weekly column for accountants on the conversations they've been avoiding.

© 2026 The Reframe.
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